Marketing and Positioning
“Increasing competition in research requires a distinct positioning of individual players and an emphasis on their strengths and areas of excellence.”
AVEDAS solutions make an organisation more transparent and its resources more visible to the public. Knowledge that is often hidden in complex research organisations is structured, formatted and simply made more readily accessible.
Given the tough international competition for research grants and in acquiring top researchers, it is more important then ever to increase international visibility and the communication of your organisation’s unique skills. Solutions such as the competence platform help to improve reputation management.
As well as enhanced marketing, management can immediately access data such as:
 | The number of research projects and collaborations by topic area, right down to individual people
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| Funding data and collaboration activities.
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The data does not have to be collected manually – it only takes a mouse click to access the most up-to-date version. This is ensured by
| Tools for efficient gathering of information supporting the research process (for researchers and administrators)
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| Analysis of the information for internal purposes such as supporting strategic decisions (for administrators and researchers)
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| Presentation of selected information to the public to increase the profile of research excellence (for researchers and administrators)
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